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‫ Intel ditches the McAfee brand name

ID: IRCNE2014012072
Date: 2014-01-15
According to “ITPro”, Intel has confirmed the McAfee name will be consigned to the history books, as the chipmaker seeks to bring all its security products under one brand.
The firm’s product are set to be re-branded as Intel Security, as new versions of its anti-virus products are brought to market.
The move was announced by Intel CEO Brian Krzanich during his keynote address at CES in Las Vegas yesterday, and comes nearly three-and-a-half years after Intel acquired McAfee for $7.7 billion.
In a statement, Krzanich said the rebrand will help bring some simplicity to the complex world of information security.
“The complexity of keeping digital identities safe grows as mobile applications and devices become a more important part of our daily lives,” he said.
“Intel’s intent is to intensify our efforts dedicated to making the digital world more secure, and staying ahead of threats to private information on mobile and wearable devices.”
Furthermore, Krzanich confirmed plans to offer “elements” of McAfee’s mobile security products for free, with further details on this expected in due course.
Graham Cluley, an independent information security expert, also pointed out that McAfee has been rebranded before, albeit unsuccessfully.
“Back in the late 1990s, when McAfee Associates acquired Network General, the firm was rebranded NAI (Network Associates International), but the rebrand was a failure, and after a few years they reverted to the McAfee name,” he told.



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